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From $15 · ~5 minutes input + AI scan · MSPs & Tech Vendors

Score your marketing — graded against industry best practice.

Comprehensive assessment of your digital marketing strategy across 8 disciplines, plus a 30-point best-practices rubric matched to your business type — MSP marketing best practices or Tech Vendor channel program. AI scans your site, content, and presence, then scores you against peers at your revenue tier. The Deep Scan tier also bundles the full Growth Plan — so your report shows not just what to fix, but the dollar impact of fixing it.

For MSPs

Most MSP owners evaluate marketing on gut feel — "we have a website," "we post on LinkedIn," "we do email." This assessment gives you a real, third-party-scored map: what you're doing well, what's broken, where the median MSP is ahead of you, and what to fix first. Stop guessing whether your marketing is good. Get the score.

For Tech Vendors

Most tech vendors have a marketing team and a channel team, but neither scores the channel program the way MSPs actually evaluate it. This assessment audits your partner recruitment, enablement, deal registration, MDF program, and co-marketing — the 30 things MSPs look at before committing to you as a vendor. Know exactly where your channel program falls short.

8 Disciplines Scored for Everyone

Labels adapt slightly for vendor context (e.g. Content = channel enablement content, not MSP thought leadership).

Brand
MSP: Positioning, identity, consistency across surfaces
Vendor: Channel brand identity, visual consistency, vendor credibility
Web & SEO
MSP: Site quality, technical SEO, on-page health, AEO/GEO
Vendor: Site quality, technical SEO, channel/partner page findability
Content
MSP: Volume, depth, topical authority, MSP thought leadership
Vendor: Enablement content, channel blog, co-marketing assets, case studies
Paid
MSP: Channels, spend efficiency, attribution maturity
Vendor: Channel-aware paid strategy, spend efficiency, attribution
Social
MSP: Platforms, cadence, engagement, advocacy
Vendor: Platforms, cadence, MSP-community engagement, thought leadership
Email
MSP: List health, lifecycle flows, deliverability, segmentation
Vendor: Partner nurture flows, list health, lifecycle comms, deliverability
Sales Dev
MSP: Outbound infrastructure, BDR motion, sequence quality
Vendor: Partner recruitment outbound, BDR motion, channel pipeline
MarTech
MSP: Stack alignment, data flow, automation maturity
Vendor: Partner-facing stack, PRM maturity, automation, data flows
30-Point Vendor Channel Program Rubric (Deep Scan, Vendors)

Binary checks across 10 categories — exactly what MSPs look at when evaluating vendor relationships.

Channel Recruitment
Partner page, "Become a Partner" CTA, tier structure
MSP Enablement
Training/cert, sales kit, technical onboarding docs
Deal Registration
Program existence, margin incentive, approval SLA
Co-Marketing
Co-branded assets, joint campaigns, partner webinars
Partner Portal
Authenticated hub, resource currency, navigation quality
MDF / JMF Program
Fund availability, approved activities, reimbursement clarity
Channel Credibility
Awards, MSP partner logos/case studies, trade press
Channel Thought Leadership
Channel leader LinkedIn, partner-facing blog, speaking
Partner Success
Named CSM team, partner community / peer network
Pricing & Margin
Published margin structure, recurring/subscription model
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Marketopia

What's next?

Pick what fits your moment — they all stack.

Talk to a Growth Consultant
Free 30-minute call with a Marketopia consultant. We walk through your numbers and help map a path to your goal.
Book free consult →
Build a Full Growth Plan
Self-serve, free. Detailed math: scenarios, 36-month roadmap, ROI projection, and EBITDA at exit.
Start growth plan →
See Your Lead Math First
Quick 60-second calculator showing how many leads you need to hit your revenue goal.
Run calculator →
Real MSPs · Real numbers

We get this. We've been doing it for MSPs for over a decade.

"

From a revenue percentage, in the first 12 months after partnering with Marketopia, we increased our monthly recurring revenue by 37%, and we added about $1.2 million in standard revenue.

Jeff Newton
VP of Sales and Marketing, RediTECH
"

After signing up with Marketopia, the leads just kept coming in and coming in and coming in — so much that we had to actually dedicate a salesperson to follow those leads.

Sean Moreno
CEO, Data Tech Café
Trusted by MSPs including
Beechglen · CTS Computers · Coast2Coast · Healthy Technology Solutions · ICXPress · IT Global · Preferred Business · Robo · Status Pros · Synergisdic · Ultimate Managed IT · iWerk · viLogics · Data Tech Café · RediTECH

Frequently asked questions

What does the assessment actually evaluate?+
Eight disciplines scored for every prospect: Brand, Web & SEO, Content, Paid Media, Social, Email, Sales Development, and MarTech. Plus a 30-point rubric specific to your business type — MSPs get the MSP best-practices check (vertical specialization, compliance marketing, vCIO positioning, local SEO, owner thought leadership, etc.) and Tech Vendors get the channel program check (partner recruitment, MSP enablement, deal registration, co-marketing, partner portal, MDF/JMF, channel credibility, pricing transparency, etc.).
Is this for MSPs only?+
No. It supports both MSPs and Tech Vendors equally. When you start the assessment, you select which type you are. MSPs are scored against MSP marketing best practices. Tech Vendors are scored against channel program best practices — the things MSPs look for before committing to resell a vendor's product.
Is this a lead-gen gimmick that's really a sales pitch?+
No. Even the free tier returns a real, scored assessment with a prioritized punch-list. The paid tier ($15) bundles the AI scan of your actual website + the full Growth Plan — so the report tells you what to fix AND the dollar impact of fixing it. We make the paid tier $15 specifically because it filters out tire-kickers; we're not trying to upsell you on a $5K retainer at the bottom of the report.
What's the difference between the free and the $15 paid scan?+
Free: you self-assess each discipline using a guided wizard; we score it and give you the punch-list. Paid ($15): our AI actually crawls your website, content, ad presence, and social — gives you a third-party score (not your self-assessment), surfaces issues you didn't know about, AND bundles the full Growth Plan with revenue projections for fixing each gap.
What does the Vendor channel program rubric actually score?+
30 binary checks across 10 categories: channel partner recruitment (partner page, CTA, tier structure), MSP enablement (training/certification, sales kit, tech onboarding), deal registration (program existence + incentive), co-marketing (assets + events), partner portal maturity, MDF/JMF program, channel credibility (awards, MSP logos, press), channel thought leadership (LinkedIn, blog, speaking), partner success (CSM model + community), and pricing/margin transparency.
How long does this really take?+
Free version: 5-8 minutes input. Paid version: same input time, then 5-10 minutes for the AI scan to run before the report is ready. You'll get an email when it's done, no need to keep the tab open.
Why do you need access to my website?+
Only the paid tier scans your website, and it only fetches publicly available pages — same way Google's crawler does. No login, no admin access. We look at your homepage, services/partner pages, blog, and any indexed content to score all 8 disciplines + the rubric. Read-only.
I've gotten 'free marketing audits' from agencies before. They're always sales calls in disguise. Is this different?+
Yes. The audit runs and outputs the scored report whether you ever talk to anyone or not. There's no 'and now let's schedule a call to review your results' bottleneck — the report is yours. If you want help executing the punch-list, the paid tier shows you exactly what each fix is worth in lead volume + revenue, and you can decide.
Can I retake this in 6 months to see if I've improved?+
Yes — that's exactly what the scoring is built for. The percentile vs. peers updates as the benchmark moves. Many owners run this quarterly to measure marketing-team performance against an objective external standard.