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Free · ~60 seconds · No email required to see results

How many leads — or channel partners — do you need to hit your number?

For MSPs: plug in your revenue goal and see the exact qualified leads per month required. For Tech Vendors: see how many active MSP resellers you need to hit your channel sales target. No emotion — just math.

Why MSPs and Tech Vendors use this

Most businesses we work with have been told they need "more marketing" without anyone showing them the math. MSPs: this tells you exactly how many qualified leads per month are required to hit your revenue goal — the only honest way to size a marketing budget. Tech Vendors: it tells you exactly how many active MSP resellers you need in your channel to hit your target, and what recruiting cadence that requires. If a marketer can’t tie spend to those numbers, walk away.

Marketopia

What's next?

Pick what fits your moment — they all stack.

Build a Full Growth Plan
Self-serve, free. Detailed math: scenarios, 36-month roadmap, ROI projection, and EBITDA at exit.
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Marketing Maturity Assessment
AI-powered scan of your brand, web, SEO, content, paid, social, email, sales dev, and martech. 8-discipline rubric.
Run assessment →
See Your Lead Math First
Quick 60-second calculator showing how many leads you need to hit your revenue goal.
Run calculator →
Real MSPs · Real numbers

We get this. We've been doing it for MSPs for over a decade.

"

From a revenue percentage, in the first 12 months after partnering with Marketopia, we increased our monthly recurring revenue by 37%, and we added about $1.2 million in standard revenue.

Jeff Newton
VP of Sales and Marketing, RediTECH
"

After signing up with Marketopia, the leads just kept coming in and coming in and coming in — so much that we had to actually dedicate a salesperson to follow those leads.

Sean Moreno
CEO, Data Tech Café
Trusted by MSPs including
Beechglen · CTS Computers · Coast2Coast · Healthy Technology Solutions · ICXPress · IT Global · Preferred Business · Robo · Status Pros · Synergisdic · Ultimate Managed IT · iWerk · viLogics · Data Tech Café · RediTECH

Frequently asked questions

How is this different from generic lead calculators online?+
Generic calculators ask for a 'lead-to-close conversion rate' you have to guess. This one is built for MSPs specifically — it asks for your real numbers (current MRR, target MRR, average client revenue, retention) and uses the same formulas Marketopia uses with paying clients. It also outputs a verifiable lead-per-month number you can pressure-test against your actual sales activity.
Do I have to give you my email to see results?+
No. The calculator runs and shows you the number locally. We only ask for an email if you want to save the result, get the deeper Growth Plan, or talk to someone — and even then, you control the next step.
I've been burned by marketing agencies before. Why should I trust this?+
Don't trust us — trust the math. The calculator just exposes the arithmetic that's always been true: revenue goal ÷ average client value ÷ close rate ÷ retention = leads required. Your accountant could verify it. We built this so MSP owners can stop being told vague things like 'you need more marketing' and start asking concrete questions like 'I need 12 leads a month, what does that cost?'
What do I do with the number once I have it?+
Three options: (1) decide your goal is unrealistic and adjust it, (2) invest in marketing tactics that produce that lead volume — and now you can size the spend accurately, or (3) take the result into the full Growth Plan tool, which builds a 12-month channel mix + ROI projection on top of it.
How accurate is the math?+
The formulas are exact. The accuracy of YOUR inputs is what matters — close rate, retention, average client revenue. Most owners underestimate retention and overestimate close rate; the calculator surfaces this contradiction immediately if your numbers don't add up.
Does using this tool lock me into anything with Marketopia?+
No. It's a free utility. Use it once, use it weekly to track changes — no email capture required to see results, no contract, no follow-up unless you ask for one.